A media team from leading magazines and publications from Germany arrived in Maldives on Friday, on a familiarization trip under a joint campaign by Visit Maldives and Condor.
This is the second familiarization FAM trip organized by Visit Maldives this year for the German market.
According to Visit Maldives, the media team consists of writers from publications and magazines highly popular among affluent audiences in the German market with a reach of over millions of readers.
The team will be hosted at SAii Lagoon Maldives & Conrad Maldives Rangali Island, during which time they will enjoy the world-renowned Maldivian hospitality and unique experiences.
The team will conclude their visit and return to Germany on Tuesday, December 7.
Upon return to Germany, the team will publish articles about the destination and host resorts in their respective magazines and publications.
Visit Maldives said that the familiarization trip provides Maldives the perfect opportunity to promote the destination as a safe haven for travelers from the German market.
The trip, organized as part of Visit Maldives’ marketing strategy for the German market, aims to promote the destination as a safe haven, and provide the latest information about the travel guidelines to the travel trade and potential travelers from Germany.
The marketing strategy aims to promote the resorts, hotels, guesthouses and liveaboards, unique experiences available to tourists from these facilities.
It also aims to market the unique geography of the scattered Maldivian islands, which provide natural social distance for tourists, making it one of the safest destinations in the world.
Maldives recorded 1,153,013 tourist arrivals by the end of November. Germany ranked as the third top source market to Maldives during this period, contributing 81,742(7.2 percent) to the total arrivals.
Visit Maldives has been holding several activities to market the destination in the German market throughout the year, including joint marketing campaigns with stakeholders, familiarization trips, webinars, and participation in fairs and exhibitions.