Visit Maldives signs global partnership agreement with CNN

Visit Maldives’ Managing Director Thoyyib Mohamed (L) and CNN International’s Director of Sales Abhijeet Dhar (R) sign a global partnership agreement at the Visit Maldives headquarters in Male’ City on September 20, 2021. (Photo/Visit Maldives)

 Visit Maldives (Maldives Marketing and Public Relations Corporation) has signed an advertising and branded content partnership agreement with CNN International Commercial to position Maldives as a safe haven for international travelers. 

The agreement was signed by Visit Maldives’ Managing Director Thoyyib Mohamed and CNN International’s Director of Sales Abhijeet Dhar at the Visit Maldives headquarters in Male’ City last Monday. 

At the signing ceremony, Thoyyib expressed confidence the new parnership will bring out the desired outcome, noting the success of the partnership between Visit Maldives and CNN last year.  

He said that Visit Maldives’ strategies for marketing Maldives is focused on assuring tourists of the safe, unique and holistic experiences awaiting them in the island nation.  

He said that the new partnership with CCN would assist to further promote Visit Maldives’ global efforts to market the destination. 

Dhar, meanwhile, said that Maldives has a lot of impressive stories to tell, and that CNN delighted to partner with Visit Maldives again to create an exhilarating cross-platform campaign that explores what Maldives has to offer.  

"Through CNN’s compelling storytelling and engaging branded content, we look forward to bringing the Maldives’ travel experiences to life, and inspiring CNN’s global audiences to rediscover the beautiful destination,” he said. 

The campaign with CNN will be conducted from September to the end of December. During the three months, CNN will circulate dedicated content on digital and broadcast mediums, including articles, videos, commercials and social media campaigns with a mass global reach. 

The campaign will be aligned with relevant and engaging content on CNN platforms, including a Destination Maldives section on CNN Travel that captures the stories of the people, places and cultures that make the Maldives diverse and unique. 

According to Visit Maldives, the campaign will focus on marketing Maldives as a safe haven, providing information of the stringent measures that are in place at resorts, hotels, guesthouses and liveaboards. The campaign will also emphasize on the geographically scattered islands of Maldives, which provides natural social distancing for travelers, and will promote the experiences unique to Maldives. 

Visit Maldives launched its first global advertising campaign with CNN in July last year after it reopened its borders after a months long lockdown due to the COVID-19 pandemic. The campaign was later continued in December with the aim of promoting Maldives as the safest destinations to travel during the pandemic, for tourists who are constantly seeking a new place to vacation.