A team of journalists from India have immersed themselves in the unique experiences and exciting encounters awaiting tourists in the Maldives, as they embark on a familiarization trip to the Sunny Side of Life at the invitation of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives).
The team, which consists of journalists from key media publications such as Indulge Express (NIE), The Sunday Guardian, ET Travel World, and Dainik Jagran, a freelance writer contributing to Indian, American and European publications, and one PR representative, arrived in Maldives on Monday.
The five journalists will stay in the island destination for six days, during which time they will indulge in all things Maldives at Outrigger Maldives Maafushivaru Resort, Sun Siyam Iruveli, and West Sands Ukulhas, Ranthari Guesthouse & Spa, and Nala Veli Maldives.
The team will tour local islands, go snorkeling, visit whale shark, manta and turtle points, embark on sunset cruises, visit sandbanks, take part in coral planting programs, take cooking classes, and more.
They will relay their experiences through articles and multimedia content to potential travelers in India and beyond. The combined reach of the content is estimated to go beyond 4,952,250+ readers.
According to MMPRC, the familiarization trip is part of the corporation’s marketing strategy for India, which focuses on sharing key destination information via social media platforms and online media that is most commonly used in the India market.
The strategy aims to promote affordable luxury accommodation options to the Indian consumers and establish Maldives as a top-of-the-mind destination in the market.
The trip also aims to promote the variety of accommodation options available in the Sunny Side of Life.
India was the top source market for tourist arrivals to the Maldives last year with 241,369 visitors – making for 14.4 percent of the total market share.
MMPRC has been holding several promotional initiatives targeting the India market to maintain destination momentum. This includes digital and social media campaigns, participation in major fairs and exhibitions, media interviews, ad campaigns, TV and online programs, outdoor advertising campaigns, and familiarization trips.