Visit Maldives launches ‘The World’s Biggest Giveaway’ - featuring 52 holiday giveaways

Visit Maldives or the Maldives Marketing and Public Relations Corporation (MMPRC) has launched ‘The World’s Biggest Giveaway’ – a campaign featuring 52 free holidays - one for each week of next year.

The campaign was launched on the sidelines of World Travel Mart (WTM) London 2024 on Tuesday.

This year-long series of giveaways on Visit Maldives’ social media platforms is aimed at potential travelers worldwide.

Through a series of monthly social media contests, four lucky winners will get the chance to win exciting raffle prizes each month, one for each week.

According to Visit Maldives, each contest from these 52 will highlight a different aspect of the Maldives, from its pristine beaches and crystal-clear waters to its vibrant culture and diverse marine life, with special focus on the different segments such as romance, luxury, family, diving and other appealing segments that the island destination offers.

“This is the perfect opportunity to discover the Maldives and to promote the Sunny Side of Life as a year-round destination. Anyone from anywhere in the world can participate in this giveaway for the chance to win a dream vacation in the Maldives,” said Ibrahim Shiuree, the CEO and Managing Director of MMPRC.

According to Visit Maldives, the main objectives of ‘The World’s Biggest Giveaway’ campaign is to increase global awareness of the Maldives as a premier travel destination by attracting a community of travel enthusiasts through active social media participation.

It further aims to provide potential visitors with valuable information about the Maldives' diverse tourism offerings.

Visit Maldives invites people around the world to participate in this giveaway for a chance to explore the Maldives' unique attractions, learn about the various experiences it offers, and promote Maldives as a destination year-round.

Visit Maldives said that it is committed to upholding the Maldives’ name as a leading tourist destination not only through social media campaigns, but also through global platforms such as trade fairs, online webinars and roadshows.

Significant upcoming events planned for next year in the marketing calendar focuses on prioritizing sustainability and emerging new segments such as film tourism and wellness tourism.