A team of Thailand’s most prominent journalists and bloggers have arrived in Maldives to experience the world-class hospitality and luxury awaiting visitors in the Sunny Side of Life.
The team, consisting of consists of two journalists, three bloggers, and one PR representative, arrived in Maldives on a six-day familiarization trip on Monday, at the invitation of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives).
They will be staying at Pullman Maldives Maamutaa, Mercure Maldives Kooddoo, and Reethi Beach Resort.
They will share their experiences with their extensive audiences through online articles, publications, and social media platforms, which MMPRC expects will help to build greater brand awareness and promote the Maldives as a top-of-mind destination.
With the combined reach of the media members, the generated content is expected to exceed a staggering 6,179,000 impressions.
According to MMPRC, the familiarization trip is part of its marketing strategy for Southeast Asia, with a focus on showcasing the Maldives' diverse and unique aspects to travelers from the region.
The Thailand market currently ranks 38th globally for inbound visitors to the Maldives, and MMPRC has big plans to further boost arrivals from Southeast Asia this year with a series of campaigns and promotions. This includes participation in MATTA 2023, ADEX Ocean Mission 2023, and hosting a Maldives Roadshow in Southeast Asia.
MMPRC conducted 178 marketing activities in 2022, which included over 90 marketing campaigns, 44 fairs, six roadshows, 10 virtual events, 18 familiarization trips, and 10 other events executed worldwide.
Maldives achieved its tourist arrivals target of 1.6 million two weeks before the end of 2022.
The island nation also secured the title of the ‘World’s Leading Destination’ for the third year in a row in 2022 at World Travel Awards. MMPRC was awarded the prestigious title of 'World's Leading Tourist Board' for the first time in our nation's history in 2022.