MMPRC launches global ad campaign with CNN to promote Maldives

Tourists arrive at Velana International Airport on July 15, 2020. (Sun Photo/Fayaz Moosa)

Maldives Marketing and Public Relations Corporation (MMPRC) has launch a global advertising campaign in collaboration with TV news channel CNN to promote Maldives as a tourist destination.

The launch of the global ad campaign comes as Maldives ended its three-month-long isolation in face of the coronavirus pandemic and reopened its borders to tourists this Wednesday.

According to MMPRC, the campaign will continue for three months, and will focus on highlighting the aspects of the destination that are unique to Maldives.

It will also provide a platform for some local personalities and talents to showcase their passion and narrate their stories.

The first part of the campaign will commence with the launch of “5 reasons to Insta love Maldives” vignette. The destination will be featured on the CNN weather watch during the campaign period, which is expected to reach a substantially large audience across the globe.

“The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘Rediscover Maldives...the sunny side of life’. With this campaign, we aim to showcase the local talents, pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world,” said MMPRC’s Managing Director Thoyyib Mohamed.

With the setbacks due to the coronavirus pandemic, MMPRC has been working on increasing the brand presence of Maldives on digital platforms in several markets.

Maldives suspended the issuance of on-arrival visa and closed its borders on March 27. The first flight land in the country with the reopening on the borders was a Qatar Airways flight, which landed at Velana International on Wednesday morning carrying 104 tourists.