Dhiraagu places family connections at the heart of its Ramadan theme with new offers, giveaways and nationwide activities

Dhiraagu has launched its Ramadan campaign “Ailee Gulhun”, introducing a range of special offers and activities, including a chance to win a holiday trip for two to China by “cracking coconuts” through the Dhiraagu App.

The campaign was unveiled at a press conference on Tuesday. Speaking at the event, Dhiraagu’s Director of Brand & Marketing Communications, Mohamed Mirshan Hassan, said the theme places family connections at the heart of the company’s Ramadan message.

“As the Nation’s Connection, Dhiraagu brings together families and communities across the Maldives. This Ramadan, our theme ‘Ailee Gulhun’ reminds us of the importance of staying close to our loved ones and strengthening those bonds, no matter the distance,” he said.

Under the campaign, customers can earn 2GB of free data daily by cracking a virtual coconut on the Dhiraagu App. Those who participate throughout Ramadan will also stand a chance to win a holiday trip for two to China.

Dhiraagu has also introduced several other Ramadan offers:

• Unlimited data for Tharaaveesdhan: Customers activating any monthly add‑on can enjoy unlimited data from 9:00pm to 1:00am. Special add‑ons are also available for MVR 35 (1 day) or MVR 199 (28 days).  

• Unlimited free calls or data during Haarudhan: One hour of free data or voice calls every night between 1:00am and 4:00am.  

• Free upgrade to Limitehneh: Customers upgrading will receive higher‑speed internet at the same price for two months.  

• Salhi Aailaa: Share up to 30GB of mobile data with up to four family members.  

• Gift Foodies vouchers easily via the Dhiraagu App.  

• Donate a meal: Customers can donate iftar packs to migrant workers through DhiraaguPay, distributed via Mission for Migrant Workers Maldives.  

• Donate to a family: Contributions via DhiraaguPay will support vulnerable families through Moms Aid. Dhiraagu will kick‑start the initiative by supporting 100 families.  

• Pay Fitr Zakat conveniently through DhiraaguPay or the Dhiraagu App.

Dhiraagu also announced that its popular Gudi Fest and Thashibari Movement will continue across the Maldives during Ramadan.

The company concluded the event with the exclusive unveiling of a short film themed around family connections, which will be released to the public on the first day of Ramadan.