Discovering the Maldives, a special Wion Traveller episode featured The Sunny Side of Life and all of our unusual adventures.
The episode debuted on October 29, and was rerun on October 30 and November 6.
The feature promotes a wide range of tourism services in Maldives (resorts, hotels, guesthouses, and liveaboards), the safety and security these scattered islands provide for travellers, and the unique experiences they could anticipate while there.
WION (Zee Network) was established in 2016. It has its own presence on social media platforms and websites for Indian travellers, reaching about four million people there. On YouTube, WION Traveler has 5.51 million subscribers, and their website has 2,986,650 monthly page views on average. Siyam World, a local resort, Kaani Palm Beach, a liveaboard Maldives Legend Cruise, and other accommodations were highlighted in the special episode. Ankit Tuteja, a veteran anchor at WION who has created and hosted numerous feature shows spanning the technology, tourism, and entertainment industries, served as the show's host.
The feature is consistent with the Maldives’ marketing plans for India, which centre on using various online and offline venues to gradually enhance the Maldives brand in all major cities. The plan calls for marketing the numerous goods and tourist markets that the Maldives serves. These goods and market categories are advertised to various consumers, including those looking for luxurious, romantic, or inexpensive travel options in the Indian market.
India has a market share of 22.6 percent and approximately 278,740 traveller arrivals in 2021, making it the largest market for the Maldives. As of October 2022, Maldives has seen 186,388 arrivals from India, making it the leading source market for the destination this year.
Marketing campaigns, familiarization excursions, and participation in significant fairs and exhibitions hosted in this market are just a few of the actions MMPRC has planned to maintain destination visibility in the Indian market.