Advertorial: Synetecs cuts Thaana AI costs by 35x, expands affordable AI access

Maldivian-founded deep tech AI company Synetecs has released its biggest upgrade to Thaana AI yet, giving users around 35 times more core AI usage for the same cost while introducing full Dhivehi and English support across the platform.

The updated platform is available at https://thaana.ai.

The revamped product introduces newer AI models, tool-calling capabilities and a redesigned user experience. Synetecs says that, depending on the feature, the same amount of spending can now provide between 35 and 100 times more usage than under its previous pricing.

Thaana AI plans now start at MVR 100 per month, with substantially higher fair-use limits. Bank of Maldives card tokenization has also been introduced to make recurring payments easier for local users.

For core AI usage, spending that previously provided around 100 credits can now provide close to 3,500 credits, significantly reducing how often users need to top up their accounts.

Synetecs had wanted to make Thaana AI more accessible to individual users earlier, but the cost of providing capable AI locally made it difficult to offer the service at a price accessible to a wider audience.

The company attributes the change to two years of engineering and infrastructure work, informed partly by experience gained through enterprise AI deployments.

“We believe AI is becoming a utility. Our goal is to make AI affordable and accessible to every Maldivian. For individual users, our priority is accessibility and adoption, and we want to remove cost as a barrier to using AI,” Synetecs co-founder and CEO Ismail Kaleem said.

The latest release supports both Dhivehi and English across the entire product. Synetecs wants to give Maldivians a capable locally developed option for everyday AI use and provide an alternative to relying solely on international AI services.

Sovereign AI remains central to much of Synetecs’ work. Organizations handling confidential government, legal, investigative or other sensitive information may be unable to send that data to third-party AI services because of security, policy or data-governance requirements.

Sovereign AI allows such organizations to deploy AI within infrastructure and environments they control, keeping sensitive information under their own security and governance frameworks.

Synetecs has delivered AI solutions and deployments across sensitive environments, including the President’s Office, Elections Commission and Anti-Corruption Commission, among others.

The company says engineering and operational experience gained through these deployments also contributed to the infrastructure and efficiency improvements behind the latest Thaana AI release.

While Synetecs is pushing to expand Thaana AI among individual users, sovereign AI remains a major part of its plans. The company intends to expand its sovereign AI deployment work into other countries this year, taking experience developed in the Maldives into international markets.

Synetecs has also developed LegalNotes.ai, an AI-powered legal intelligence platform covering Maldivian legislation, regulations and publicly available case context from the Supreme Court, High Court, Civil Court and other courts.

The platform supports legal research and due diligence work by helping users search and understand relevant publicly available legal and case information. Synetecs plans to expand LegalNotes.ai over time to cover additional jurisdictions and international conventions.

Its broader strategy spans sovereign AI for sensitive organizations, affordable cloud AI through Thaana AI, legal intelligence through LegalNotes.ai and international expansion.

Synetecs is also preparing to announce another AI product for international markets later this month.

For Thaana AI, the immediate focus is wider local adoption.

“We want AI to become something people can use every day without cost being the reason they cannot access it. We see making this technology more affordable as part of our contribution towards AI adoption and the digital economy of the Maldives,” Kaleem said.