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Economic Ministry launches AguMagu app, offering real-time price comparisons

Shoppers inside a Redwave supermarket. (File Photo/Redwave)

The Ministry of Economic Development has launched the AguMagu mobile application, a price-monitoring tool designed to help consumers identify shops offering the lowest retail prices for everyday goods.

The AguMagu portal was first launched on February 28 last year, coinciding with Ramadan. In an update posted on X on Wednesday, the ministry announced that the AguMagu mobile app is now available for download on both the PlayStore and Apple Store.

The ministry described AguMagu as an app that allows users to check prices easily, track price changes, and identify the cheapest stores for essential items. According to the ministry, the app displays the lowest, average, and highest prices of goods sold across different shops.

The platform covers a wide range of frequently purchased items, including baby diapers, food staples, fruits and vegetables, meat, household goods, and other daily necessities. Users can also compare prices between Male', Hulhumale' and islands, and create a custom shopping list based on the most affordable options.

AguMagu is part of the ministry’s broader effort to increase price transparency and strengthen consumer protection, especially at a time when concerns over rising living costs continue to grow. Prices of basic commodities have been increasing month-on-month, and global agencies have warned that commodity prices may rise further in the coming months due to ongoing instability in the Middle East.

The ministry says the app will help consumers make informed purchasing decisions while enabling authorities to monitor market movement, retail price fluctuations, and potential price manipulation more effectively.

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