QUO opens office in Maldives

International branding consultant – the first and only specialist hotel and travel branding agency in the world - QUO has opened one of its offices in Maldives.

QUO set up its office in Maldives in partnership with Perspective Private Limited - a local tourism and hospitality marketing, public relations and publishing enterprise.

The company said will be providing its full suite of integrated branding services — from brand strategy and amplification, to corporate identity, creative design, content creation, video production, digital services and collateral production.

CEO of QUO, David Keen said that it was a very exciting time for Maldivian tourism sector with its rapid growth and the shift in demographics of tourists visiting Maldives from European to Asian.

“For almost the first time in the nation’s history, resorts and local hospitality groups are having to entirely evolve their mindset. Guests are looking for more experiences and stays are often shorter. We are working with our Maldivian clients to evolve the perception of resorts from luxurious villas and beaches to a more culturally nuanced experience where the guests leave with memories of Maldivian culture as well as a wonderful holiday,” said Keen.

Keen also discussed the partnership with Perspective, saying that he had no doubt the two businesses joining together would result in stronger communication within multiple channels – resorts and tourism companies.

“We couldn’t have hoped to find a better partner. Perspective’s local knowledge of the Maldivian hospitality sector is unrivalled and their experience in marketing, public relations and publishing complements perfectly with QUO,” said Keen.

Meanwhile, Managing Director of Perspective, Mohamed Mamduh said that the company was delighted to work together with QUO.

“QUO has much to offer to the Maldives in terms of further amplifying the unique strengths of the Maldives as a tourism destination. With their global experience in hospitality branding and excellent team and networks, tourism and hospitality establishments can now expect world-class service offered locally,” said Mamduh.

Some of the resort brands in Maldives created by QUO includes Huvafen Fushi for Per AQUUM, Kurumba, Baros, Velassaru for Universal Resorts and The Sun Siyam Iru Fushi and Sun Aqua for Sun Siyam.