VMY 2016 campaign to include international surf competition

Maldives Marketing and Public Relations Corporation (MMPRC) has announced that an international surf competition will be held in the Maldives, as part of the Visit Maldives Year (VMY) 2016 campaign.

MMPRC said that the purpose of the competition, which will be attended by top surfers from around the world, is to make Maldives an attractive destination for surfers.

VMY 2016 is a marketing campaign by MMPRC focused on promoting Maldives as a travel destination.

In addition to the surf competition, MMPRC has announced several events that will take place throughout the year.

This includes a Tourist Arrival Countdown Show, a promotion offering 365 days of free holidays in Maldives, and a program themed 100k Tourist Celebration, which includes surprises with VIP status for every 100,000th visitor to the Maldives throughout the year.

Maldives will also host South Asia’s first Free Diving Competition as part of the VMY 2016 campaign.

MMPRC said that its aim through this campaign is to market the destination by strengthening the brand and positioning Maldives as an exclusive tourist destination by showcasing the islands’ diversified tourism product.

The campaign will encourage economic growth and increase job opportunities for locals from across the country in the tourism sector, and promote the ripple effect of tourism to local communities and make the success of the campaign the responsibility of all Maldivians, MMPRC said.

$10 million has been allocated for tourism promotion in 2016.