MATI launches dedicated website for ‘Reethi Raajje’ campaign

 The Maldives Association of Tourism Industry (MATI) has launched a dedicated website for its ‘Reethi Raajje’ campaign – a nationwide awareness campaign it launched in collaboration with Parley Maldives in October last year against littering and promotion of sustainable waste disposal practices.

The dedicated website for the campaign was launched in a ceremony held at the Riveli Beach Club and Restaurant in Hulhumale’ on Wednesday evening.

The website allows people to track the latest updates on the ‘Reethi Raajje’ campaign, including information on the latest events as well as photos and videos.

Content shared on TikTok with the hashtag #ReethiRaajje will be featured on the website.

The ‘Reethi Raajje’ team encouraged people to use the hashtag.

The website also has a ‘Pledge’ button, where people can pledge to “preserve the beauty of the Maldives, protect our shared natural ecosystems and environment, handle and dispose of waste responsibly.”

The website also features the campaign’s collaborators.

The ‘Reethi Raajje’ campaign is a year-long national awareness campaign that seeks to:

• Show everyone why keeping the Maldives beautiful matters.
• Convince people that to handle waste better to keep Maldives beautiful.
• Document the natural beauty, culture and heritage of the Maldives.

‘Reethi Raajje’ campaign activities have been successfully conducted in the capital, as well as in Addu City, Fuvahmulah City, and Laamu Atoll.