Reethi Raajje campaign successfully concluded in Laamu Atoll

Maldives Association of Tourism Industry (MATI), in collaboration with Parley Maldives, has successfully concluded a series of events under ‘Reethi Raajje’ campaign in Laamu Atoll.

Prior to this, events have been held in Addu City and Fuvahmulah City under ‘Reethi Raajje’ campaign.

The campaign continued its mission of environmental sustainability and cultural preservation through engaging activities and community collaboration in Laamu Atoll with the support of Laamu Atoll Council, Gan Council and Hamad School.

The main event, in this regard, took place on December 15^th at Hamad School in collaboration with Parley Maldives. The event saw participation from students in Gan and Fonadhoo. MATI said Climate Guardians from UNICEF Maldives played a key role in conducting these interactive activities and inspiring the younger generation to take meaningful steps toward climate action.

A day before, on December 14^th, Reethi Raajje joined forces with UNICEF and Climate Guardians for a cleanup event along the longest beach stretch in the atoll. The event saw 170 kilograms of waste removed – which MATI underscored showcased the importance of collective efforts to maintain the natural beauty of the Maldives.

As part of the campaign’s documentary initiative, the team visited key cultural and historical sites, including Bodu Fengandu in Gan and mosques in Fonadhoo, Isdhoo, Kalaidhoo, and Maabaidhoo. These efforts are focused on documenting and celebrating the Maldives' heritage, while also raising awareness about the importance of environmental preservation.

According to MATI, Reethi Raajje campaign’s Laamu Atoll events exemplify its dedication to fostering environmental stewardship and cultural preservation through community-driven action.

The campaign will continue its journey across the Maldives, to inspire generations to work together for a sustainable and vibrant future.