Maldives Border Miles has surpassed one million members.
The Controller General of Maldives Immigration, Mohamed Ahmed Hussain (Hanafy), announced the achievement via a tweet on Monday.
Proud to announce that @bordermilesmv has surpassed 1 million members.— Mohamed (Hanafy) ???????? (@hanafymv) November 28, 2022
HEP @ibusolih’s optimism for a strong and quick economic recovery after the COVID-19 pandemic boosted the energy to commence the world’s first destination loyalty program for tourists.#bordermilesmv pic.twitter.com/s5fgd411c3
In his tweet, he thanked the President of the Maldives, Ibrahim Mohamed Solih, for his optimism in the swift economic recovery which helped boost the energy to start the World’s first destination loyalty program.
Maldives Border Miles, a destination loyalty program, was inaugurated back in December 2020, and is the first destination loyalty program in the world
Maldives Immigration initiated the Maldives Border Miles program to promote tourism.
This tourist loyalty program contains three tiers. Tourists who sign up for this program will accrue points based on how frequently they visit and how long they stay. For trips to commemorate important occasions, extra points will be given.
The categories in the program are Aida (bronze tier), Antara (silver tier), and Abaarana (gold tier). As members go through the levels, each tier will give the member rewards, such as services or other advantages, which will be exclusive to the mentioned tiers.