Qatar Airways launches

Qatar Airways has launched a new global brand campaign and tagline – Going Places Together – at a press conference in New York, USA.

Qatar Airways said in a press release that the new campaign launched on 9 December 2015 is a fresh direction for the airline, and plays on the theme of achieving great things together whether for work, for family, or for adventure, and encourages passengers to take journeys that will help them achieve their dreams and ambitions.

Qatar Airways Group Chief Executive Akbar Al Baker said, “Today’s brand launch highlights a new era in our airline’s journey. Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions. We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.”

The campaign was launched in Doha on 8 December 2015 with print adverts appearing in the airline’s home country newspapers, a sneak peek on its Arabic social media channels, and new brand outdoor advertising on its headquarters building.

During the press conference in New York, the airline revealed the new Going Places Together television and print campaigns event. The new ads went live after the reveal, appearing on platforms such Times Square Billboards, New York Times, Financial Times, CNN, Qatar TV, Gulf Times and more.

One of the fastest growing airlines operating one of the youngest fleets in the world, the emotive and modern brand campaign reflects Qatar Airways’ core values as a contemporary and innovative company. At the heart of the campaign is the concept of the airline connecting people both physically and emotionally with any of the 153 places on its global network on board one of its 173 state-of-the-art aircraft.