ITB travel trade show kicks off in Berlin

The world’s leading travel trade show, the Internationale Tourismus-Börse (ITB), has kicked off in Berlin, Germany.

According to the ITB official website, the fair is attended by 10,096 representatives from 198 countries, including Maldives.

A total of 194 representatives from 75 Maldivian companies will participate in the event.

The Maldives delegation is led by Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC), Abdulla Ziyath.

The fair is expected to have about 100,000 visitors.

According to MMPRC, Maldives will have a newly-designed stand at the fair, which will allow for better business to business meeting areas in a contemporary setting with attractive imagery of the country.

MMPRC said that the stand will have an interactive area for display of handicraft activity and cultural performances, and a more serene spa area to highlight on the relaxation and rejuvenation segment; and furthermore, Maldivian gastronomy will be an added highlight at the stand through Maldivian made short eats.

Later today, a networking evening for travel and trade partners will be held under the theme Maldivian Night. Dance performance by Theatre Mirage and Music by Def Note will be entertaining the audience during the evening, and a raffle will be drawn at the end of the evening amongst the invitees.

Gifts for ITB Travel Raffle, scheduled for 7 March, is sponsored by Maldives.

The fair will take place from 4 to 8 March.