SS Media signs as official media partner for SATA 2026

Sun Siyam Media (SS Media) has signed an agreement with High Rise Private Limited, the organiser of the South Asian Travel Awards (SATA), to serve as the official media partner for this year’s event.

The agreement was signed during a special ceremony held at the SS Media office, with SS Media Sales and Marketing Manager Abdulla Faisal signing on behalf of the company and High Rise Director of Sales Mariyam Maeesha signing on behalf of the organizer.

Under the partnership, SS Media will be responsible for the live broadcast of the SATA Gala Night and all promotional activities associated with the event.

Maeesha noted that this year marks the 10th anniversary of the SATA, adding that the anniversary edition will be held in Malé this coming Wednesday and Thursday.

She said the event will feature more than 174 awards across 54 categories, with travel media representatives from several South Asian countries, including India, Sri Lanka, Nepal, Bhutan, and Bangladesh, expected to attend.

"Insha Allah, this will be a very successful event. As this is the tenth edition, we wanted to host it in the Maldives. Since this was a High Rise initiative, we believe it is a great honor to hold the 10th-anniversary celebration of this event in the Maldives, coinciding with World Tourism Day," Maeesha said.

Established in 2016, SATA is a prestigious regional awards programme aimed at promoting the tourism and hospitality sectors in South Asia while encouraging higher standards of service across the industry.

Tourism establishments and businesses from across the region, including Maldivian resorts, city hotels, guesthouses, safaris, travel agencies, and airlines, compete across the various award categories. Winners are determined through a combination of online voting and evaluations by a panel of industry experts.

High Rise has been a prominent presence in the Maldives’ event management, marketing, and media industries since 2007. In addition to organising the SATA, the company is behind major events including the Maldives International Cruise and Yacht Expo, Vacations Expo, and the Food and Beverage Show, while also providing corporate event management, marketing, and publication services.